Now don’t get too excited, obviously, we get that they are all still actors doing what they do best, playing self caricatures. But still, it was a one of a kind tease of an invitation, and audiences would be happy if they they R.S.V.Pd yes to attending. To enter into a world where you brush your shoes on James Franco’s doormat, then walk in, mingle, take in his brand new boxy modernist Hollywood mansion, and be a part of one of his many house parties where attendants are of the like of Rihanna, Emma Watson and Jonah Hill—not what your average moviegoer is used to seeing. Then you hear that Channing Tatum is your neighbor six doors down, and see that the cast of ‘Super Bad’ are still out there snorting by the poolside and you wonder, are these really how the young stars of Hollywood party and live amongst one another, saying “party at Francos” and “oh, it’s just Rihanna singing in the kitchen”? The inner social circle of Hollywood where actors are each others’ mutual friends is too surreal to behold. It is made of the stuff which the tabloids only dream of capturing.
I must be living in a cave, because I hadn’t even seen the trailer for this movie. This was good because everything was a surprise, especially not knowing where on Earth, Heaven or Hell this movie was heading. Seth Rogan and Evan Goldberg (writers and directors) do a great job overall. It is very difficult to successfully execute comic-horror, and this was stellar. When needed, the suspense was just high enough to keep you on the edge of your seat, whether it was not knowing what was out there in the fiery orange haze of Franco’s neighborhood, or not knowing what to expect when about to be raped by a demon with a gigantic uhem*. The sudden scare scenes were shockingly unexpected as well. The first one in the beginning initiates the chaos and others are scattered through the movie with lava demons stalking prey. Even the woman in front of me jumped in her seat and shrieked louder than all of Craig Robinson’s altos.In Marketing 101 we learnt of the age-old branding strategy: Product Placement. This movie might just also make it into one of those very textbooks. When actors refer to certain brand names something about the references make these Hollywood names seem more real and relatable—that they are just like us! I think it was this that mainly fueled the desire for a laundry list of brand names. Be it Carl’s Jr., Nutella, Milkyway, In-N-Out, and the tens of other alcohol brands and drugs I couldn’t remember. In an interview in Australia, Rogan claims that Milyway might not even know that they were being mentioned like that in the movie, but come on, five film stars fighting over one candy bar? If that’s not good free publicity I don’t know what is.
Overall, in the end ‘This Is the End’ deserves a solid 7.6. Well done. Adieu.


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